Step-Up Your Social Media Game With Appealing Visuals

 When you go through your social media feed, you don’t pay attention to not so appealing graphics or images with dull colors or animation. The human mind is programmed to catch bright colors and attractive visuals.

In this world of ever-growing social media, where these platforms are not just merely for sharing pictures or videos, social media is one of the biggest platforms to make your brand presence stronger and to increase your sales.

Appealing graphics have proven to be more engaging as per various reports. Designing those graphics requires a certain level of knowledge of specific tools, but what if, you are not an expert in creating engaging graphics. One of the essential elements while designing your graphic is they should be able to communicate your message clearly.

In this article, we will be discussing how you can make appealing graphics by using free online tools and improve your social profile’s engagement, regardless of your expertise in designing.

Design Unique Content

Social media is a hub of never-ending graphics which sometimes results in overlapping of content. But to grab attention, your content should be unique and new as the audience is drawn to exclusive content.

Don’t forget to add gifs, catchy fonts and live graphics to create appealing visuals.

Add Images

Photos convey your message clear and loud but using non-related images can harm your engagement rather than doing any good. To use stock images, make sure you select a natural one, and it must convey your message.

Secondly, try to modify that image as per your goal and add some texts to convey the message. You can also add colors and contrast to improve branding.

Design your graphic around the focus of attention

One of the significant elements in your graphic is your message. Designing the graphic which is not conveying your message clear and loud can confuse the audience and can result in less engagement. Make sure your graphic is focussed towards your message you want to give to your audience.

Choose Right Contrast of Colours

The use of colors will decide how much attention you will grab from your audience. Colors play a significant role in affecting feelings and perceptions. Using bright colors will help you stand out in the user’s feed and assist you in catching more eye-balls. Try to use limited colors to be more precise.

Your color pattern should be in alignment with your message and your company’s persona.

Use your Fonts Wisely

You must be aware of the number of fonts available to use, but choosing a random font can end up in improper communication. Your choice of font should be in alignment with your brand’s persona and should be easily readable. Don’t mix too many font styles as it can create confusion for the audience.

Choosing fonts as per your industry and brand plays a very crucial role in the success rate of your graphic design.

Arrange Graphic element wisely

A typical graphic includes various elements, including your primary message and supporting aspect of your message. Arranging your points in sync with your message will improve the success rate of your graphic.

For example, suppose you are offering 40% discounts on your selected products. In that case, it’s essential to design your element of “40% discount” more visually eye-catching with contrasting colors and make it more prominent and with visible fonts so that your audience will get the message clear and loud.

Use Brand’s Components

The main goal behind all this hard work is to make your brand more recognizable and build your online presence. Don’t forget to add your brand’s elements in your graphics to achieve it. Add your brand’s logo and color contrast in your graphics to create a more memorable impression.

Stable your graphic elements

Bringing the balance in your visuals will create a crisp and neat view. Visuals can be balanced by altering the fonts, color contrast, and other elements. You can bring balance in your visuals by incorporating a uniform pattern and a non-uniform pattern.

Uniform pattern revolves around having the same element in your visual, which is focussed on your message, and non- uniform pattern is having items in an uneven pattern but scattered in such a way that it achieves balance.

Consistency is Important

This tip holds the utmost importance in creating your social media success story. Being regular with your posts will create a robust online presence of your brand among your audience. Consistency does not mean posting regularly, but it means flexibility in specific patterns like color, fonts, and particular elements. Maintaining consistency will be proven beneficial in the long run for your brand.

Final Words

As we already mentioned, social media is full of brands trying to grab attention, but few of them just stick to our minds because of their consistent color patterns and style. You don’t need to be a designer to balance these two elements in your social media account.

Appealing graphics can boost your engagement, build a robust online presence, create brand recognition, and help with your Google ranking as well. Following these tips will level up your social media game and will drive results.

Elina John is a self-professed security expert; she has been making the people aware of the security threats. Her passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. She writes for Norton security products at norton.com/setup.

Source:  Step-Up Your Social Media Game With Appealing Visuals