Top Strategies for Content Curation

 Making your content noticed in this never-ending world of information needs an effective content curation strategy. The internet is full of information, search anything on Google, and you will find a vast number of results, but the main question is “What makes your Content worth-reading?”

Here, comes the concept of “Content Curation.”

Content curation will help you get more likes and comments and will increase your brand reach. Before jumping in, let’s understand “What is the meaning of Content Curation”?

Don’t misunderstand “content creation” with “content curation.” Content creation means you are developing your content from the bottom, but content curation involves uncovering and arranging content about a specific topic and presenting it to your audience to add more value.

Now, let’s understand why content curation is essential for your brand?

Merely, creating content will not make your brand stand out in the crowd; that is why content curation is necessary to give a boost to your content marketing strategy. These are a few crucial mentions that make content curation important:

Content that serves your audience first: By just focussing on promoting your brand can attract likes or comments but it will not help you to create a loyal community because you are not adding any value to your customers. To improve your brand’s following, try sharing content that is not merely about your brand but which can help your viewers to make their lives better.

Creates leadership: Sharing content that can benefit your community will attract conversations about topics in which your audience is interested. Being an initiator of such discussions will give you a competitive edge.

Be Engaging: There is no denying that a thriving online community is built with engaging and consistent content. But make sure your content serves your audience first.

Generate connection with influencers:  Tagging an influencer in your post is a win-win game for both, as it will increase the engagement for your brand as well as the influencer. It is the best strategy to attract the attention of the influencer.

Time-saving: Creating content from scratch demands a lot of hard work than reassembling the available data in a way that can benefit your audience.

Strategies for curating content the right way

Balanced ratio of content

Before jumping into curating your content, decide a balanced ratio between branded content and informative content. As per Convince and Convert reports, content that redirects the audience to third-party creates more engagement. As per them, the ideal ratio is 60:40 (Curation: Creation).

Understand your audience

Before deciding on any content curation strategy, it’s essential to understand your audience first. You must know what your target audience is looking for and what they need? What kind of content they share and what they prefer- reviews or comparisons, etc.

One of the most efficient ways of knowing your audience is “Online Surveys”. You can ask various questions to understand your audience better, and then you can make a well-informed decision.

Make a content calendar

 Generating a content calendar will help you in arranging your content on social media in advance. It will also help you in staying consistent.

Curate your content from relevant sources

 You can curate your content two ways: Micro-content and In-depth content. Micro-content from social media involves user-generated content which can be used to increase credibility and engagement while in-depth content will add value to your customers.

Create expertise in your domain

People can talk about anything on the internet; this creates an opportunity for your brand to come up as an expert. The audience is more interested in getting content from an expert, and they are tending to follow them.

Make social listening a priority

 Social listening helps you in finding out what kind of conversation your audience is having about your brand. You can track it by using various social listening tools which are available. Incorporating social listening can help you in finding out about your competitor’s as well. It should be a part of your marketing strategy to track the reviews about your brand.

Give credit to original content creators

The approach of content curation should be ethical, and you must mention the original content creator. It would be best if you give credit to bloggers and never infringe on copyrighted content. Always try to avoid sharing original content by adding some more value to it and make it more useful by giving your opinions.

Use undiscovered content

Always try to provide the content which your readers don’t know yet. This practice can make your content more attractive, and it will attract more engagement. Next time, people will be looking for your content when they want to know something. To track undiscovered content, keep an eye on the latest trends and stay regular on the Twitter feed.

Conclusion

Content curation needs your time and requires a lot of hard work. But content curation can be a boon for your online engagement by helping you attract a loyal community of your niche. Whatever your marketing strategy is, make sure you make content curation a part of it.

Julia Robert is a creative person who has been writing blogs and articles about cyber security. She writes about the latest updates regarding mcafee.com/activate and how it can improve the work experience of users. Her articles have been published in many popular e-magazines, blogs and websites.

Source:  Top Strategies for Content Curation