Tips to Master Social Media Graphics

 Social networking is in constant flux. Visuals play a crucial role in the viewer’s engagement with your content. Bright colors, abstract forms, light and dark paint schemes, as well as hand-drawn drawings, have dominated and ruled social media over the past few years. In 2020, trends in graphic design have concentrated on separating oneself from the increasingly frequent and repetitive design to have the audience’s attention.

Social media should be a critical part of the overall marketing activities. To add social media graphics to your website or content, you don’t have to be a graphic designer. There are tons of applications and software online, particularly with a user-friendly and easy-to-use design interface that allow you to create fantastic content easily. Working with the right design and creative skills lets you develop engaging content that makes it look new and exciting.

Here are some easy-to-use tips and tricks that even beginners can use to take their social media graphics up by a notch.

FOLLOW A STYLE GUIDE

Social media represents an extension of your company. Make it easy for your followers to connect to your brand content on social media by following the style guide for your company. Every feature of your branding, from your logo and fonts to your voice and color palette, can be used as a reference when creating content on social media.

CONSISTENCY IS THE KEY

Consistency in your content lets the followers know what to expect. People following you could easily sense the overall idea of your brand through the posts you share. An off-brand picture could easily confuse and even trigger followers to unfollow.

CREATING SHAREABLE MAPS

Of course, social media is private. Your graphics on social media will engage your fans and inspire them to share it with their peers. Infographics (lots of templates are available!), holiday greetings and entertaining material are all worth a share.

PAIR THE APPROPRIATE FONT

Just the way every color can add a different touch or vibe to your post, the same applies to fonts.

There are two things to consider when choosing the fonts:

• Availability
• Label personality

You can’t select a stunning font that makes it impossible for your followers to read or even Choose one font for the first message, and combine it with another from the same family if you add a sub-text. Use font types and sizes to highlight essential elements of the image.

USING BOLD AND VIVID COLOR SCHEMES

Colour now bursts through graphics as brands and designers step further away from the minimalism that dominated the last decade. We’re already seeing the first movers use this explosion of color in their posts in social media right now.. Keeping up with this trend, eBay added bold and vibrant colors to its website last year.

BUILD HIERARCHY OF VISION

The concept behind the visual hierarchy is to use certain stylistic elements such as colors, size, shapes, spacing, and positioning in a way that affects the order in which the human eye interprets the information. Apparent visual hierarchy helps steer your followers in the direction you want, so you can better convey your social media marketing message. Use a variety of design criteria to construct visual hierarchy.

IMPORTANCE OF CONTRAST

Contrast is the most fundamental element of design that establishes visual hierarchy and attracts the attention of the readers. This is why it’s crucial to highlight the most critical aspect of your image on social media.

Using bright backdrops and large fonts help make an image’s elements pop and have the viewer’s attention.

USING ALIGNMENT

The critical point of the theory of alignment is that nothing in your design should look like it was randomly put there, as alignment helps to unify all of your elements (types, images, and graphic elements) into a stable, unified structure. Alignment makes it easier to read content and helps you to search for photos on social media faster.

These tips to improve your use of social media graphics are very basic and easy to implement even for the beginners. It can completely transform your brand’s image.

David Maxwell is a creative person who has been writing blogs and articles about cyber security. He writes about the latest updates regarding McAfee.com/activate and how it can improve the work experience of users. His articles have been published in many popular e-magazines, blogs and websites.

Source: Master Social Media Graphics